The SEO Metrics That Prove Your Strategy Is Working
In the last 8 years we’ve seen our fair share of SEO reports from other agencies, freelancers etc.
Read full story
The State of Search in Travel Report 2025.
Helping brands stay ahead in an industry that never stands still.
What to expect:
✔ Key shifts in travel search behavior and destination trends.
✔ The impact of AI on trip planning and brand visibility.
✔ How social media is redefining travel inspiration and discovery.
✔ Booking trends, challenges, and what brands need to prioritize.
Free report download.
Get a free copy of the report directly to your inbox.
Travellers are swapping long-haul getaways for frequent short trips, TikTok is turning viral destinations into must-visit spots, and AI is reshaping how people search. Yet, booking stress remains a sticking point, with 70% of US travellers finding the process overwhelming. As holidaymakers consider alternative destinations, the rise of “detour travel” and off-season exploration presents new opportunities. This report unpacks the latest trends, from AI’s role in search to the evolving expectations of modern travellers.
“If your brand isn’t optimised for AI-driven search, you’re already behind. The travel brands winning right now are the ones mastering intent-based search and showing up where decisions are actually being made.”
Charlie Clark, Founder of Minty
More insights from Minty
Minty Nominated as Finalist for Best Global SEO Agency
We’ve been shortlisted as a finalist for Best Global SEO Agency at the Global Search Awards!
Read full story
8 Questions to Ask Before Choosing a Search Agency
If you’re at the stage where you’re speaking to SEO or digital PR agencies, you’ve probably already done your homework.
Read full story